Portfolio - Brand, Comms & Systems

Selected Work

Work that turns strategy into something people can use.

A portfolio of communication systems, visual identities, field enablement tools, websites, and campaigns built to make decisions clearer and action easier, for teams hiring a leader or clients hiring a strategic freelancer.

My work lives across the places organizations usually separate: message strategy, design, UX, project planning, and operational rollout. Recruiters can see the leadership range. Freelance clients can see the kind of work I can build, shape, and ship.

View Work Talk Through A Project

Featured Work

The strongest projects combine story, system, and design.

These examples show the range: leadership-level communications, field operations tools, recurring rhythms, identity systems, and public-facing digital experiences that can support an organization from the inside or a client project from the outside.

Deck Builder Field Operations interface screenshot

Field OpsComms SystemEnablement

Deck Builder - Field Operations

A structured weekly deck system that brings corporate comms, safety, scorecard, training, and resource links into one practical operating hub for field leaders.

Built around a multi-audience cascade across Field Service, Direct to Home, and Home Office teams.
Reduced noise by protecting the deck for the top mission-critical priorities.
Turned weekly huddles into a repeatable coaching and alignment system.

BrandLogo

Hope City

Logo and brand direction with a clear, memorable mark built for community, mission, and repeated use across digital and print touchpoints.

Identity design
Visual system thinking
Brand consistency across channels

IdentityCampaign

BHS Identity Work

A bold graphic identity system that uses contrast, symbolism, and a restrained palette to create quick recognition and a strong point of view.

Logo development
Brand mood and tone
Graphic application direction

Visual Range

A working gallery of logos, websites, apparel, and campaign graphics.

Pulled from the site media library, this section gives the page more visual proof while keeping the case-study language focused on what the work accomplished.

Hope City website design — Website Direction

Self Determination website design — Long-form Web Page

Logo Collection

Ground Breaking Ceremony design — Event Graphic

Case Study Proof

Portfolio work that proves a bigger skill set.

The work is not just pretty. It shows strategic thinking, audience translation, operational structure, and the ability to move projects from idea to adoption.

4Channel roles mapped for launch clarity

6Phase rollout cadence from readiness to expansion

3Audience tiers translated from executive vision to field action

8/6/4/2Milestone reminder model for comms operations

Launch CommsField Readiness

Premium Service Plans Launch

Planned a phased rollout for new service plans with AI-powered features, training readiness, and separate launch moments for new customers and broader availability.

What I built: A channel-by-channel strategy for Field Pro Mobile, R3, Teams, and the Weekly Deck so each channel had a clear job instead of repeating the same message.
Why it mattered: The field needed practical customer language, eligibility clarity, manager coaching notes, and a trusted source of truth before launch.

AdoptionDeck Builder

Weekly Huddle Rollout

Supported the rollout of a new huddle cadence, Deck Builder experience, and leadership behaviors needed to make weekly meetings more useful.

What I built: A phased adoption campaign from pilot testing to leadership training, live launch, tool support, advanced enablement, and feedback collection.
What it proves: I can move work beyond announcement mode into real adoption: leader confidence, resource usage, quality signals, and ongoing optimization.

Executive TranslationField Voice

Field Operations Weekly Deck Strategy

Reframed the weekly deck as a precision leadership tool, not a repository for every update competing for field attention.

Core thesis: The deck is only as useful as it is focused. The strongest communication is often decided by what not to include.
Design decision: Use a multi-audience structure so Field Service Pros, FSMs, Regional Managers, Directors, Direct to Home teams, and Home Office partners each get the version of the message they can act on.

AirtableAutomation

Field Ops COMMS System

Designed a dynamic communication management system for intake, classification, routing, approvals, dashboards, calendars, and milestone reminders.

System shape: COMMS intake, contacts, training requests, creative requests, director approvals, calendar views, and team-specific dashboards.
Automation logic: Reminder engines, missing-info follow-ups, training/design task routing, approval workflows, and quarterly reporting views.

My Lens

Every project is judged by whether people can actually use it.

01

Clarify the ask.

Define the audience, problem, decision, and behavior the communication needs to support.

02

Shape the system.

Build the structure: message hierarchy, page flow, deck sections, templates, channels, or rollout rhythm.

03

Design for use.

Make the asset polished, scannable, and practical for the real context where people will use it.

04

Make it repeatable.

Leave behind patterns, language, and tools that teams can keep using after the first launch.

Have a role or project that needs strategy and design in the same room?

I can step into a leadership conversation, a freelance scope, or a messy communication challenge and turn the message, system, and visual direction into something people know how to use.

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