Internal Communications Strategy
Communication systems, executive messaging frameworks, and multi-tier cascades that connect leadership to the frontline.
Available — Remote & Utah
Communications Strategy | Brand Systems | Web + UX / Workflows
Hello
— I’m Mary Rietz, a communications strategist building clear messaging, brand systems, digital experiences, and AI-enabled content workflows.
17+Years of industry experience across communications, brand, design, and digital systems
300+Annual comms shaped, written, planned, or shipped
75+Initiatives moved from strategy to execution each year
AIEnabled content workflows for synthesis, QA, planning, and adoption
I turn complex work into communication people can actually understand and use.
About Me
Communications that actually move people.
For 19+ years, I’ve worked at the intersection of leadership priorities, brand systems, and frontline reality — designing the frameworks, channels, and messaging that close the gap between what organizations decide and what people need to do next.
My work lives in the space most companies struggle with: the distance between a VP’s vision and a field employee’s Tuesday morning.
Graphic Design
Brand identities, campaign visuals, and communication materials that balance aesthetics with strategic clarity.
Web Design & UX
Human-centered design rooted in behavioral psychology — sites and experiences that guide, inform, and convert.
Selected Work
Portfolio
- Comms
- System
- AI Workflow
Vivint Field Communications
Connected leadership priorities to 5,000 field employees through structured comms, audience-aware formats, and timing that reduced noise.
- Audience-mapped message architecture
- Template system for repeatable comms
- Metrics for clarity and follow-through
- Brand
- Web
- Content
Hope City — Brand & Impact System
Brand and digital system for a community organization balancing donor clarity with program humanity. Built to be maintainable by a small team.
- Logo and identity guidelines
- Editorial web system
- Story bank for donor comms
- Brand
- E-commerce
- Photography Direction
Brass Depot — Brand & Digital Strategy
Full brand refresh and site structure for a niche retail brand where product education drives conversion. Built for discovery and trust.
- Identity and packaging cues
- Product taxonomy and search clarity
- Content system for long-term growth
Experience
19+ Years of Impact
Vivint — Communications Manager
SVP ghostwriting and 3-tier messaging system for field operations. Built communication infrastructure connecting C-suite decisions to 5,000+ field technicians.
Mary Rietz Communications & Design — Owner
17-year consulting practice serving organizations across communications, design, and digital strategy. High-impact campaigns across multiple industries.
Brass Depot — Executive Communications
Executive comms and brand strategy aligning leadership voice with company vision, positioning, and culture.
Hope City — Strategic Impact
Metrics-driven impact communications increasing community engagement and donor trust through transparent, mission-aligned storytelling.
Epsilon Systems — Defense Communications
Secret clearance communications for NAWCAD. Strategic messaging bridging defense priorities with organizational clarity and mission focus.
Got a vision? Let’s bring it to life.
Whether you need a communications overhaul, a brand refresh, or someone who can translate strategy into action — I’m ready.