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.mr-quote{grid-template-columns:1fr;padding:34px}}document.addEventListener('DOMContentLoaded',function(){if(!document.body.classList.contains('page-id-999')) return;if(document.getElementById('mr-about-page')) return;var nav=document.querySelector('.mr-global-nav');var t=document.createElement('div');t.innerHTML="            Available - Remote & Utah      About Mary Rietz      Strategic communicator. Design systems thinker.      I turn executive priorities, field realities, and complex product details into communication people can actually use.      With 17+ years in strategic and digital communications, my work sits at the intersection of internal communications, brand systems, web and UX design, project management, and AI-enabled content workflows. I am also a wife and mom of three, which means I bring a practical lens to everything I build: make it clear, make it useful, and make it work in real life.              View Portfolio        Book A Call                      17+Years in strategic and digital communications    UXGoogle UX Design specialization and Figma training    PMGoogle Project Management specialization    AIPrompt engineering and AI-enabled content workflows              What I Do              I build communication systems that close the gap between strategy and action.        The strongest work is rarely just a deck, a web page, or a campaign. It is a system: clear narrative, practical tools, smart design, a channel plan, and enough structure that people can repeat it without needing everything re-explained.                    01Internal Communications StrategyExecutive messaging, launch narratives, stakeholder updates, cascade plans, and field-ready frameworks that connect leadership decisions to the people doing the work.      02Field Operations EnablementWeekly decks, huddle systems, SOP support, training pathways, scorecard communications, and practical content hubs built for frontline adoption.      03Brand & Graphic DesignVisual identities, campaign materials, brand systems, presentation design, and communication assets that balance polish with strategic clarity.      04Web Design & UXHuman-centered sites, page flows, questionnaires, content architecture, and user journeys grounded in research, clarity, and conversion.      05Project ManagementPlanning, sequencing, stakeholder alignment, handoffs, and delivery systems that help creative and operational work move without chaos.      06AI-Enabled WorkflowsPrompt engineering, content acceleration, repeatable templates, and AI-supported systems that make communication faster without making it generic.                  How I Work              Clear thinking, calm execution, and a strong sense for what people actually need.        My best work happens in the messy middle: when leaders have a direction, teams need clarity, and the message has to become a usable system instead of another announcement.                    The person behind the process.              I care about communication because it changes how people experience work. A good message lowers confusion. A good system gives people confidence. A good design helps the right thing feel easier to do.        Being a wife and mom of three keeps me grounded in real-world usefulness. I know what it means to juggle priorities, translate complexity quickly, and create order people can actually live with. That perspective shows up in my work: thoughtful, direct, organized, and human.        I am equal parts strategist and maker. I can shape the story, design the asset, build the page, structure the rollout, organize the stakeholders, and turn the whole thing into something repeatable.                    Translate the complex.I turn leadership goals, product details, and operational updates into plain-language communication people can act on.      Design the system.I think beyond one asset and build repeatable frameworks, templates, flows, and channels that keep teams aligned.      Keep it human.I balance polish with empathy, because communication only works when it respects the real people receiving it.                  Portfolio Signals              Recent work shows how strategy turns into tools people use.        Your portfolio work points to a clear lane: operational communication, visual systems, and field enablement that make large teams easier to align.                    Deck Builder - Field OperationsA structured weekly deck system that centralizes corporate comms, safety, scorecard, and training resources into one usable operating hub.Systems      Vivint Premium Service PlansCommunication planning for new service plan messaging, helping teams understand the change, the audience, and the right channel rhythm.Comms Plan      Field Ops Weekly HuddleA repeatable communication structure for leaders and field teams, designed to keep priorities visible and action-oriented week after week.Enablement      RCA Branding & DesignLong-running brand and visual design work that reflects a range of identity, marketing, and audience-centered communication decisions.Brand                  Skill Stack              A rare mix of words, systems, visuals, and delivery discipline.                    CommsStrategic messagingInternal campaignsExecutive narrativesMulti-tier cascadesField communications      DesignBrand designGraphic designPresentation systemsCampaign visualsLogo and identity work      DigitalWeb designUX designContent architectureDigital marketingSocial media marketing      OpsProject planningAgile foundationsStakeholder alignmentWorkflow designPrompt engineering                  Credentials              Formal training that matches the work.        LinkedIn shows a practical mix of communications experience and continuing education across project management, UX, AI, design, and digital media.                    Google Project Management Specialization      Google UX Design Specialization      Prompt Engineering for ChatGPT - Vanderbilt University      Design Thinking - LinkedIn      Figma for UX Design - LinkedIn      Problem Solving Techniques - LinkedIn      Digital Media & Marketing Certificate      Graphic Design Certificate                          Need the message, the system, and the design to work together?        I help teams make communication feel less like noise and more like forward motion.            Book A Call        Mary Rietz - Strategic communications, brand systems, UX, and AI-enabled content workflows.";if(nav&&nav.parentNode){nav.parentNode.insertBefore(t.firstElementChild,nav.nextSibling)}else{document.body.insertBefore(t.firstElementChild,document.body.firstChild)}});body.page-id-71 #page-container{display:none!important}body.page-id-71{background:#fafaf8!important;color:#161616!important}body.page-id-71 .mr-portfolio-page,body.page-id-71 .mr-portfolio-page *{box-sizing:border-box}body.page-id-71 .mr-portfolio-page{font-family:Outfit,Montserrat,Arial,sans-serif;background:#fafaf8;color:#1b1b1b}body.page-id-71 .mr-port-wrap{width:min(1180px,calc(100vw - 96px));margin:0 auto}body.page-id-71 .mr-port-hero{padding:104px 0 82px;border-bottom:1px solid #e5e2dc;display:grid;grid-template-columns:minmax(0,1fr) minmax(340px,.62fr);gap:clamp(48px,7vw,104px);align-items:end;position:relative}body.page-id-71 .mr-port-hero:before{content:"";position:absolute;inset:auto 0 0 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figure{transition:none}}document.addEventListener('DOMContentLoaded',function(){if(!document.body.classList.contains('page-id-71')) return;if(document.getElementById('mr-portfolio-page')) return;var nav=document.querySelector('.mr-global-nav');var t=document.createElement('div');t.innerHTML="            Portfolio - Brand, Comms & Systems      Selected Work      Work that turns strategy into something people can use.      A portfolio of communication systems, visual identities, field enablement tools, websites, and campaigns built to make decisions clearer and action easier, for teams hiring a leader or clients hiring a strategic freelancer.              My work lives across the places organizations usually separate: message strategy, design, UX, project planning, and operational rollout. Recruiters can see the leadership range. Freelance clients can see the kind of work I can build, shape, and ship.      StrategyIdentityUXSystems              View Work        Talk Through A Project                  LogosIdentity marks and visual brand direction.    WebsitesUX, page flow, content structure, and conversion paths.    Case StudiesCommunication systems, launch plans, and enablement tools.    Brand systemsField enablementLogo designWeb designPresentation systemsInternal communicationsBrand systemsField enablementLogo designWeb designPresentation systemsInternal communications            Featured Work              The strongest projects combine story, system, and design.        These examples show the range: leadership-level communications, field operations tools, recurring rhythms, identity systems, and public-facing digital experiences that can support an organization from the inside or a client project from the outside.                                                                Field OpsComms SystemEnablement          Deck Builder - Field Operations          A structured weekly deck system that brings corporate comms, safety, scorecard, training, and resource links into one practical operating hub for field leaders.                      Built around a three-tier funnel: leadership why, manager how, field pro what.            Reduced noise by protecting the deck for the top mission-critical priorities.            Turned weekly huddles into a repeatable coaching and alignment system.                                                        BrandLogo          Hope City          Logo and brand direction with a clear, memorable mark built for community, mission, and repeated use across digital and print touchpoints.          Identity designVisual system thinkingBrand consistency across channels                                              IdentityCampaign          BHS Identity Work          A bold graphic identity system that uses contrast, symbolism, and a restrained palette to create quick recognition and a strong point of view.          Logo developmentBrand mood and toneGraphic application direction                                Visual Range              A working gallery of logos, websites, apparel, and campaign graphics.        Pulled from the site media library, this section gives the page more visual proof while keeping the case-study language focused on what the work accomplished.                    Website Direction      Long-form Web Page      Logo Collection      Event Graphic      Apparel System      Campaign Asset                  Case Study Proof              Portfolio work that proves a bigger skill set.        The work is not just pretty. It shows strategic thinking, audience translation, operational structure, and the ability to move projects from idea to adoption.                    4Channel roles mapped for launch clarity      6Phase rollout cadence from readiness to expansion      3Audience tiers translated from executive vision to field action      8/6/4/2Milestone reminder model for comms operations                      Launch CommsField Readiness        Premium Service Plans Launch        Planned a phased rollout for new service plans with AI-powered features, training readiness, and separate launch moments for new customers and broader availability.                  What I builtA channel-by-channel strategy for Field Pro Mobile, R3, Teams, and the Weekly Deck so each channel had a clear job instead of repeating the same message.          Why it matteredThe field needed practical customer language, eligibility clarity, manager coaching notes, and a trusted source of truth before launch.                            AdoptionDeck Builder        Weekly Huddle Rollout        Supported the rollout of a new huddle cadence, Deck Builder experience, and leadership behaviors needed to make weekly meetings more useful.                  What I builtA phased adoption campaign from pilot testing to leadership training, live launch, tool support, advanced enablement, and feedback collection.          What it provesI can move work beyond announcement mode into real adoption: leader confidence, resource usage, quality signals, and ongoing optimization.                            Executive TranslationField Voice        Field Operations Weekly Deck Strategy        Reframed the weekly deck as a precision leadership tool, not a repository for every update competing for field attention.                  Core thesisThe deck is only as useful as it is focused. The strongest communication is often decided by what not to include.          Design decisionUse a three-tier structure: Regional Managers get the why, Field Managers get the how, and Field Pros get the clear what.                            AirtableAutomation        Field Ops COMMS System        Designed a dynamic communication management system for intake, classification, routing, approvals, dashboards, calendars, and milestone reminders.                  System shapeCOMMS intake, contacts, training requests, creative requests, director approvals, calendar views, and team-specific dashboards.          Automation logicReminder engines, missing-info follow-ups, training/design task routing, approval workflows, and quarterly reporting views.                                My Lens              Every project is judged by whether people can actually use it.                    01Clarify the ask.Define the audience, problem, decision, and behavior the communication needs to support.      02Shape the system.Build the structure: message hierarchy, page flow, deck sections, templates, channels, or rollout rhythm.      03Design for use.Make the asset polished, scannable, and practical for the real context where people will use it.      04Make it repeatable.Leave behind patterns, language, and tools that teams can keep using after the first launch.                          Have a role or project that needs strategy and design in the same room?        I can step into a leadership conversation, a freelance scope, or a messy communication challenge and turn the message, system, and visual direction into something people know how to use.            Start A Conversation        Mary Rietz - Portfolio: communication systems, brand design, websites, UX, and field enablement.";if(nav&&nav.parentNode){nav.parentNode.insertBefore(t.firstElementChild,nav.nextSibling)}else{document.body.insertBefore(t.firstElementChild,document.body.firstChild)}if(!window.matchMedia('(prefers-reduced-motion: reduce)').matches && window.matchMedia('(pointer:fine)').matches){document.querySelectorAll('.mr-portfolio-page .mr-tilt').forEach(function(card){card.addEventListener('mousemove',function(e){var r=card.getBoundingClientRect();var x=(e.clientX-r.left)/r.width-.5;var y=(e.clientY-r.top)/r.height-.5;card.style.transform='translateY(-8px) rotateX('+(-y*3.5)+'deg) rotateY('+(x*4.5)+'deg)'});card.addEventListener('mouseleave',function(){card.style.transform=''})})}});body.page-id-69 #page-container,body.page-id-22 #page-container,body.page-id-915 #page-container,body.mr-ai-route 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a=document.createElement('a');a.href='https://maryrietz.com/ai-workflow/';a.textContent='AI Workflow';var targets=[].slice.call(links.querySelectorAll('a'));var before=targets.find(function(link){return link.textContent.trim()==='Services'}) || targets.find(function(link){return link.textContent.trim()==='Contact'});links.insertBefore(a,before || null)})}addAiNav();setTimeout(addAiNav,600);if(path==='/ai-workflow'){body.classList.add('mr-ai-route');document.title='AI Workflow | Mary Rietz';afterNav("            AI Case Study      Corporate communications, design systems, and workflow strategy      How I use AI to help companies achieve more.      As a Corporate Communications Director, I use AI as a thinking partner and production layer, not as a replacement for judgment. It helps me move from messy inputs to clear strategy, field-ready messages, scalable systems, and polished creative output faster.      See Portfolio ProofLinkedIn              The business value is not “faster copy.” It is more capacity, cleaner execution, and stronger adoption.      I use AI to turn scattered inputs into audience-ready strategy, then apply communications judgment so the output is accurate, useful, and ready for real teams to act on.              InputsLaunch details + source docs        AI layerSynthesis + audience translation        OutputsPlans, decks, workflows, QA                    300+Comms scaled through AI-supported synthesis and QA        75+Initiatives supported with faster planning cycles        50%Estimated reduction in first-pass synthesis time        3xAudience-specific message paths to improve adoption                      Operating ModelMy AI process turns complexity into usable communication systems.The pattern is consistent: define the audience reality, synthesize the inputs, build a message architecture, map the channels, prototype the deliverables, then create a repeatable system so the work keeps improving.          Find the signalUse AI to summarize stakeholder notes, launch details, source documents, field questions, and competing priorities into themes, risks, decisions, and gaps.      Translate by audienceMove from executive context to manager coaching to field-ready language so every group gets the level of detail they need to act.      Design the systemBuild channel roles, content calendars, intake flows, templates, reminders, dashboards, and QA loops that make communication repeatable.      Refine the human voiceUse AI for drafts and variations, then apply judgment, tone, clarity, brand standards, and practical field empathy before anything ships.                Vivint proofA case study in doing more with sharper systems.The Vivint work shows how I use AI to support real corporate communications problems: overloaded channels, complex rollouts, field readiness, stakeholder alignment, and repeatable operating rhythms.                  Weekly deck system        Turning visibility into actual impact.        The Weekly Deck reached the field, but visibility was not the same as clarity. I used AI-supported synthesis to sharpen the case for change and redesign the deck as a precision tool instead of a catch-all repository.                  Created a three-tier structure for Regional Managers, Field Managers, and Field Pros.          Translated corporate language into direct field language with one main point per slide.          Built a decision filter around the top 2-3 priorities each week.          Added “why this matters” and next-action thinking to improve follow-through.                            Launch communications        Mapping the right message to the right channel.        For a Premium Service Plans launch, I used AI to help structure a phased communications plan that kept channels from duplicating each other and made the rollout easier for managers and pros to understand.                  Defined Field Pro Mobile as the source of truth for evergreen details.          Used R3 for awareness, urgency, reminders, and next action.          Positioned Teams as the manager enablement and live support space.          Reserved the Weekly Deck for manager-led coaching and reinforcement.                            Comms operations        Designing a communications intake and workflow engine.        I used AI to think through an Airtable-based system that could classify requests, route work, surface missing information, support approvals, and give leaders better visibility into the communications pipeline.                  Mapped intake fields, conditional forms, contacts, training requests, and creative requests.          Designed calendar views for decks, huddles, digital messaging, departments, and incentives.          Outlined dashboards for program managers, communications teams, directors, and training partners.          Planned milestone reminders at 8, 6, 4, and 2 weeks before launch.                            Field enablement        Making training and safety content easier to use.        AI helps me turn dense source material into manager prompts, field examples, talk tracks, and slide language that people can actually use in a huddle, team meeting, or coaching conversation.                  Converted safety and operational topics into practical “what it looks like in the field” examples.          Built manager discussion questions that check understanding without sounding scripted.          Strengthened plain-language training moments while keeping the message accurate.          Created reusable patterns for future deck, huddle, and launch content.                                    AI principlesAI drafts. I decide.              1Audience reality comes first. The best message is the one people can understand and act on in their actual workday.        2AI should reduce noise, not create more of it. I use it to simplify, sequence, and clarify.        3Systems matter as much as copy. The right workflow makes better communication easier to repeat.        4The final work still needs taste, empathy, brand judgment, and leadership judgment. That is where I stay hands-on.              For a company, this means more clarity, more speed, and better execution.I can help teams use AI to improve communications planning, content production, launch readiness, design systems, and repeatable workflows without losing the human standard that makes the work trusted.Start A Conversation",'mr-ai-workflow-page')}if(body.classList.contains('page-id-69')) afterNav("            Digital Work      Websites + UX      Websites built around clarity, behavior, and trust.      I design web experiences that organize complex messages, guide people through decisions, and make the next action feel obvious.              For recruiters, this work shows strategic range, clarity, and design judgment. For freelance clients, it shows how I can structure a message, shape a user journey, write clear copy, and make design serve the business goal.      View Visual WorkTalk Through A Project            Selected DirectionClean structure first. Beautiful execution second. Both matter.The strongest web work starts with audience intent: what visitors need to understand, what they need to trust, and what they need to do next.          Website Direction              1Content architectureTurning scattered messages into a clear page flow with hierarchy, rhythm, and calls to action.        2UX and behavioral clarityDesigning pages around how people scan, compare, decide, and take action.        3Visual systemsBuilding layouts, typography, imagery, and reusable patterns that feel polished without becoming noisy.        4Communication strategyMaking sure every section answers a real audience question and supports the larger organizational goal.                  CapabilitiesThe web work proves the same skills organizations need in a design communications leader or freelance partner.          01Message hierarchyPrioritizing what matters so visitors understand the offer, the audience, and the action without hunting.      02Information designMaking complex material scannable through layout, sectioning, progressive disclosure, and visual rhythm.      03Conversion pathsCreating clear next steps that support contact, inquiry, learning, or adoption without hard-selling.        Want to see how the strategy and visuals connect?The portfolio page shows the broader mix: internal comms systems, deck strategy, brand identity, web direction, and campaign assets.View Portfolio",'mr-websites-page');if(body.classList.contains('page-id-22')) afterNav("            How I Help      Leadership-level comms + design      I build the message, the system, and the designed experience around it.      My value is the combination: strategic communications, visual design, UX thinking, project discipline, and AI-enabled workflow design, whether you are hiring for a role or bringing me in for a focused project.        CommsDesignAIOps        Core StrengthsDirector-level work means making teams clearer, faster, and more aligned.I am strongest where strategy has to become something usable: a message architecture, a launch plan, a deck system, a website flow, a campaign, or a repeatable operating rhythm.          01Internal communications systemsExecutive messaging, stakeholder cascades, field communications, channel strategy, and repeatable frameworks.      02Brand and visual designIdentity work, presentation systems, campaign materials, digital visuals, and creative direction with strategic restraint.      03Field enablement and adoptionHuddle decks, training pathways, SOP support, launch readiness, and practical tools that help teams act.      04Web and UX strategyPage flows, content architecture, user journeys, questionnaires, and experiences designed around audience behavior.      05AI-enabled workflowsPrompt systems, content acceleration, synthesis, QA loops, and repeatable production processes that improve speed and quality.      06Project leadershipPlanning, stakeholder alignment, sequencing, handoffs, and delivery habits that keep complex work moving.            Modern workflowAI is a separate strength in how I help teams do more.I use AI as a disciplined working layer for synthesis, message testing, channel planning, QA, and repeatable systems. The full case study shows how that thinking turns messy inputs into better business output.View AI Case Study        Ways to work togetherBuilt for both long-term leadership and high-impact freelance work.The same strengths matter in both settings: clear thinking, polished execution, smart systems, and the ability to move from ambiguity to usable output.          01Recruiting and full-time rolesDirector-level communications, creative operations, design management, field enablement, AI workflow leadership, and cross-functional execution.      02Freelance strategy projectsBrand messaging, launch communications, website content, presentation systems, campaign strategy, and executive-ready storytelling.      03Design and content systemsTemplates, decks, visual identities, communication workflows, content calendars, and repeatable assets that make teams faster.        Looking for someone who can connect strategy, design, and execution?Explore the portfolio for proof, then reach out for a role conversation or a freelance project scope.View Portfolio",'mr-services-page');if(body.classList.contains('page-id-915')) afterNav("            Connect      Open to roles, projects, and smart collaborations      Let us talk about communications, design, AI, and the work that makes teams clearer.      If you are hiring for communications leadership, design management, field enablement, or need a freelance partner for a focused brand, web, deck, or communications project, I would love to connect.              Best fit: organizations and business owners who need someone who can translate priorities into usable communication systems, build beautiful assets, lead complex projects, and bring modern AI workflows into the work without losing the human center.      Email MaryLinkedIn            Conversation StartersA few roles, projects, and problems I am built for.          01Director of Internal CommunicationsExecutive narratives, field-ready messaging, change communications, channel strategy, and adoption systems.      02Design or Creative Operations ManagerBrand systems, campaign visuals, presentation design, creative direction, templates, and delivery workflows.      03AI-enabled content leaderWorkflow modernization, prompt systems, content acceleration, quality controls, and team enablement.      04Freelance brand and web partnerWebsite content, portfolio pages, brand refreshes, launch materials, service pages, and polished visuals for businesses that need momentum.      05Presentation and deck strategistInvestor-style decks, internal leadership presentations, weekly operating decks, and visual storytelling systems that make complex ideas easier to act on.      06Communications systems builderIntake workflows, calendars, templates, channel plans, and messaging frameworks that help teams communicate with less friction.        Prefer the quick route?Email me directly or use LinkedIn. Send the role, the project, or the messy problem you are trying to solve, and I will help shape the next step.Start A Conversation",'mr-contact-page');if(body.classList.contains('page-id-69')||body.classList.contains('page-id-22')||body.classList.contains('page-id-915')||path==='/ai-workflow'){var original=document.getElementById('page-container');if(original) original.remove()}if(body.classList.contains('page-id-1056')){document.querySelectorAll('a[href]').forEach(function(a){var href=a.getAttribute('href')||'';if(href==='https://maryrietz.com/about'||href==='https://maryrietz.com/about/'||href==='/about'||href==='/about/') a.href='https://maryrietz.com/about-temp/'});if(!document.getElementById('ai-workflow')){var section=document.querySelector('#page-container .et_pb_section_3');var t=document.createElement('div');t.innerHTML="            AI-Augmented Communications      A modern workflow for clearer messages and faster execution.      I use AI as a communications engine: it helps me synthesize messy inputs, test message angles, translate content by audience, map channel roles, and build repeatable workflows that teams can actually use.      The advantage is not generic speed. It is better clarity at scale: more communication capacity, faster synthesis, stronger QA, and message paths shaped around how people actually adopt change.              300+Comms scaled with AI-supported QA        75+Initiatives supported through faster planning        50%Estimated faster first-pass synthesis        3xAudience-specific paths for better adoption            View AI Case StudyRead My Story                    AI + HumanJudgment      InputStakeholder notes, launch details, field questions, source docs      SynthesisThemes, risks, gaps, audience needs, decision points      TranslationExecutive context, manager coaching, field-ready language      OutputPlans, decks, content systems, QA loops, launch cadence      ";if(section&&section.parentNode) section.parentNode.insertBefore(t.firstElementChild,section)}if(window.innerWidth.mr-r-eyebrow{position:relative;min-height:438px;overflow:visible}body.mr-ai-route 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